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The web site chisourestaurant.com had the following in the homepage, "Book a table at Mayfair." We noticed that the website stated " Book a table at Knightsbridge." It also said " Book a table at Knightsbridge. Book a table at our Sushi Counter. Book a table at Mayfair. 4 Princes Street, London, W1B 2LE. 3 Princes Street, London, W1B 2LD. 31 Beauchamp Place, London, SW3 1NU. London sushi, sake and Japanese cuisine. All text and images Chisou Restaurants Ltd. 2014 Web design Ugli London." The header had London sushi as the highest ranking optimized keyword. This keyword is followed by sushi restaurants London, Sushi in London, and Japanese London which isn't as urgent as London sushi. The other words chisourestaurant.com used was Japanese restaurants. London restaurants is included but will not be understood by search crawlers.